Businesses spend millions to analyze the consumer behavior and predict their future actions. They bit their nails to send the right offer at the right time.
What if some business knows what exactly you're doing next day at noon without any effort or analysis. It knows where you're going to be, who you're going to meet, what you're going to do and when you're going to do it.
I started using Google calendar to organize my schedule. I basically tell Google what I will do today, tomorrow or even in months with precise timing and detail. I post every event from eating lunch with friend to flying to Mongolia on vacation.
If Google decides to monetize on this ( I am pretty sure they will). They do not need to spend millions on market analysis to come up with right offer at right time. They would simply read the events on my schedule and send a timely offer relevant to my need accompanied with the alert for the event.
Alert! Lunch meeting with Joe in 30 min. By the way, if you haven't decided where to go, Camile's cafe offers you 25% discount if you go there. Click here to see direction.
Personally, I would not mind receiving such ad, since these ads are generated according to my plan.
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