Public relations (PR) is the practice of managing the flow of information between an organization and its public. Is Online PR a practice of managing the flow of information between organization and "crawlers"?
One of the practices SEO specialists do to increase the ranking of a website is submitting an articles strategicly created to reflect the keyword phrases of the business. Some SEO services advertises that they will craft an article that will improve the brand name awareness and submit them to dozens of online news distribution channels.
However, most of the channels that they distribute are not the ones we read on the daily basis. Is it because those news releases are not dedicated for humans to read rather for crawlers?
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