Last week, I visited the Modern wings at the Chicago Art Institute. I was impressed by an art which you can interact with. If you waive your hands or move your body the form of the art will change simultaneously. But it turns out that the technology or trend in the modern art is also relevant in the modern ad.
According to Engadget , now iPhone users can control the billboards using WiFi or 3G network, thanks to the cooperation of CBS outdoors and Clusta. They can pinch, swipe, and poke at the objects on digital posters to make them zoom, spin, and change color using their iPhone screen.
It seems really cool concept. Specially, if advertisers place the billboard where people can take time and play with it for a while. Perfect locations, I think, would be train or bus stations, malls etc.
The question is what if two or more iPhone owners try to manipulate the same billboard at the same time?
You have given me another reason to visit the Chicago Art Institute. I look forward to experimenting with the exhibit this week.
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